Commercial launched: See how “We Move Different” at 鶹ý Lafayette

Published

The University of 鶹ý at Lafayette that captures the energy, ambition and distinctive culture of the University.

“You’ve seen college before. This isn’t that. This is better,” the commercial begins.

Through scenes filmed across campus, the spot highlights big ideas in motion, a community that welcomes students in and a University that never stands still.

and will be featured during nationally televised 鶹ý Ragin’ Cajuns games and across other platforms. It is the University’s first new commercial in seven years.

The project was led by the University’s Office of Communications and Marketing and produced in partnership with Magic Bus, a digital film production house whose team includes 鶹ý Lafayette alumni. The 鶹ý Lafayette Foundation provided financial support.

The production drew on the talents and support of students, faculty, staff, alumni and partners from across the University community.

The Office of Communications and Marketing extends its appreciation to:

  • Joel Billeaud and 鶹ý Ragin’ Cajuns 鶹ý
  • Scott Hebert and the Facility Management team
  • Brett Landry and the Pride of Acadiana Drumline
  • Gwendolen von Einsiedel and students in the Traditional Music program’s Cajun ensemble
  • Yasmeen Qudsi, John Carroll and students in the College of Engineering
  • The Ragin’ Cajuns Water Ski Team coaches and student-athletes
  • Jennifer Lemoine, Sharonda Johnson and students in the College of Nursing & Health Sciences
  • Sharon Hei and robotics students in the Ray P. Authement College of Sciences
  • Michael Crotty and dance students in the College of the Arts
  • Brandi Martin, Dionne Davis and the B.I. Moody III College of Business Administration
  • Megan Sistrunk and the University’s recruitment student ambassadors
  • Stuart Glaeser, Cassie Matheny and Transportation Services
  • The Hilliard Art Museum
  • Chico Rodriguez and the Student Union
  • The University Police Department
  • Jade McMinn and the 鶹ý LIFE Program
  • Actors Tafari Beard, Annaclaire Zerangue and Kai Huynh
  • All the students who generously gave their time and energy to appear on screen

The office also thanks the many students, faculty and staff members who opened doors, prepared spaces, coordinated schedules, welcomed the production crew and helped showcase what makes the University special.

Created by alumni, supported by the campus community and featuring the people and places that distinguish 鶹ý Lafayette, . That sense of community is another reason "We Move Different."